diff --git a/doc/user/intro/intro.txt b/doc/user/intro/intro.txt
index d5518dc0b..577188308 100755
--- a/doc/user/intro/intro.txt
+++ b/doc/user/intro/intro.txt
@@ -46,20 +46,19 @@ link:{ldoc}/technical/overview.html[The Inner Core]
 Vision
 ------
 
-Lumiera strives towards being a _professional non-linear video editor_.  It is
+Lumiera strives towards being a *professional non-linear video editing system*.  It is
 important to note that by ``professional'' we do not necessarily imply
 ``commercial'' or even ``industrial''.  We do, however, wish to suggest an
-attitude or frame of mind in how this work is approached, but not the goal,
-requirement or purpose of this work.  The concept of professionality in film
-editing can indicate something of an artistic nature, suggest that there is a
-narration, meaning or political messages revealed by the work; or, simply, that
-the work attempts to convey something to an audience.
+attitude or frame of mind in how this work is approached.
 
-Anyhow, for the tools, the editing software used to this end, we can identify
-several properties and requirements, to be labelled ``professional'':
+Professionalism implies _to do work with sincerity, and to be subject to any
+kind of wider goal, demand, or purpose._ When it comes to editing film, this
+wider goal, demand, or purpose might be artistry, a narration or meaning to convey,
+a political message or commercial revenue -- it might be something to reveal to
+your audience, to let them see, feel and perceive.
 
-With this perspective in mind, we can identify a number of key properties
-film production tools should have and be professional: 
+With this perspective in mind, for the editing software used to this end, we can identify
+a number of key properties film production tools should have to be labelled ``professional'':
 
  Reliability::
         All work must be secure and be safe against any software glitches,